1. marksbirch: Radio and print losing advertising revenue to online is not surprising, but will television suffer the same fate?  I suspect that online and television ad streams will instead merge together with the growth of second screen applications and more joint television and online collaborations like Hulu. The television industry is well aware of how the music business lost control of content and how print let online properties decimate their ad revenue base.  How fast they are to embrace technology and incorporate online channels will determine whether they become the next industry to get disrupted into oblivion. The evils of the PR industry, sending propaganda to us, so easily…

    marksbirch:

    Radio and print losing advertising revenue to online is not surprising, but will television suffer the same fate?  I suspect that online and television ad streams will instead merge together with the growth of second screen applications and more joint television and online collaborations like Hulu.

    The television industry is well aware of how the music business lost control of content and how print let online properties decimate their ad revenue base.  How fast they are to embrace technology and incorporate online channels will determine whether they become the next industry to get disrupted into oblivion.

    The evils of the PR industry, sending propaganda to us, so easily…

    (via emergentfutures)

    7 months ago  /  91 notes  /  Source: Business Insider

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      The evils of the PR industry, sending propaganda to us, so easily…
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      Changing face of advertising media.
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      Hi Jon, you make some very compelling arguments for the power of creative. I agree with all of the points you made....